Ecomdigest Watches Newsletter - 09.12.2024

PLUS: F.P. Journe's one-of-a-kind watch hits the auction block for MAMCO!

Author

Ecomdigest
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Mark Zuckerberg, the man who made hoodies and t-shirts his fashion statement, has been spotted with a new accessory—a Patek Philippe ref. 5236P perpetual calendar. In a recent Instagram post, Zuck casually flaunted his new watch while posing with his wife, Priscilla Chan. The watch community, ever vigilant, quickly identified the timepiece, with some even pinpointing it as the 2024 salmon dial version. Kudos to Nickolay, the watch-spotter extraordinaire, for the early call.

Zuckerberg's sudden interest in high-end watches is a bit of a plot twist. Just earlier this year, a video went viral showing Mark and Priscilla admiring Anant Ambani's Richard Mille RMS-10 Asia Tourbillon Koi Fish. Before this, Zuck was the poster child for minimalist fashion. Now, with a Patek on his wrist and a newfound flair for chains, are we witnessing the birth of a watch aficionado?

This episode also underscores the prowess of the watch community. It took mere moments for enthusiasts to identify the Patek Philippe from a grainy image. The Calatrava cross on the crown was a dead giveaway, but it still required a keen eye to nail the exact model.

So, what's next for Zuckerberg? Will he dive deeper into the world of luxury watches? With his resources, he could become a serious collector overnight. Stay tuned, folks. This could get interesting.

Chanel has acquired a 25% stake in MB&F, ensuring stability for the avant-garde watchmaker. Max Büsser remains the majority owner. This investment follows Chanel's similar moves with other watchmakers. The partnership aims to secure MB&F's future while maintaining its independence, leveraging Chanel's extensive network and resources.

F.P. Journe has crafted a unique Elegante 48 mm Titalyt watch to support Geneva's MAMCO Art Museum. Featuring an engraved bezel and Maurizio Nannucci's 1994 artwork, this special edition will be auctioned on September 18, 2024, to fund MAMCO's renovation. Expect significant bids!

Celebrated watchmaker Hajime Asaoka revives the forgotten Japanese brand Takano, originally tied to Ricoh. The new Chateau model features a modernised design and a chronometer-certified movement. Asaoka's expertise and the current cultural focus on Japan suggest Takano might finally achieve the fame it deserves.

Industry Appetisers 🥨

Movado's new "When I Move You Move" campaign features global icons like Jessica Alba and Ludacris, celebrating movement and innovation. The campaign, styled by top creatives, aims to engage audiences with dynamic energy and personal style, showcasing Movado's commitment to excellence and cultural relevance.

Performance Platters 🍽️

Staying ahead in digital marketing can feel overwhelming with constant changes—but you don’t have to navigate it alone. Sign up here for Fospha’s latest report. 

"The State of E-Commerce H2 2024," is packed with actionable insights designed to sharpen your marketing strategy and give you an edge in the year ahead. 

Here’s what you’ll get inside:

  • The latest channel performance trends—where to focus your efforts for maximum ROI in 2024.

  • Unlock Paid Social's scaling potential—tap into untapped growth opportunities.

  • The top-performing click-based channel you should prioritize.

  • Proven strategies for Meta, TikTok, and Snapchat that convert at every funnel stage.

  • Snapchat’s CPA advantage—how to make the most of this underused platform for peak periods.

Don’t miss out! Be among the first to access this essential report. Claim your early access now! 🔗

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Ecomdigest is a Contentive publication in the DTC Ecommerce division